Case Study: Logo Design for Rj's Fried Chicken
Client: Rj’s Fried Chicken, United Kingdom
Industry: Food & Beverage (Fast Food)
Objective: To create a visually striking, memorable logo that reflects the essence of Rj’s Fried Chicken – a provider of flavorful, high-quality fried chicken, appealing to a diverse audience in the UK.
Design Approach
Research: A deep dive into Rj’s Fried Chicken’s values, target audience and competitors was conducted. The goal was to highlight the brand’s uniqueness and position it as a standout in the fast-food market.
Design Concept
Symbolism:
The rooster head symbolizes energy, confidence, and a connection to freshness and premium quality. The sharp, fiery design conveys boldness and passion, aligning with the brand’s commitment to exceptional taste.
Color Palette:
• Red: Represents passion, energy, and appetite stimulation, making it ideal for the food industry.
• Black: Adds a layer of sophistication and boldness, ensuring the design remains impactful across mediums.
Typography:
A clean, modern font conveys friendliness and approachability, ensuring readability while maintaining brand appeal. The rounded edges of the typeface soften the overall impact, making it inviting for customers.
Tagline Integration:
“Where You Find The Real Taste” was seamlessly incorporated to underline authenticity and highlight the brand’s expertise in delivering delicious fried chicken.
Execution
• The design was tested for scalability and versatility, ensuring it remained impactful on all platforms, from digital menus to packaging.
• Iterative feedback from the client ensured alignment with their vision and expectations.
Outcome
The finalized logo effectively captures Rj’s Fried Chicken’s bold, flavorful identity. It’s versatile and attention-grabbing, making it a perfect fit for use across branding materials, advertisements, and social media platforms. The design successfully communicates the brand’s promise of authenticity and premium taste.
Brand Guidelines
• Logo Usage: Ensure a clear, clutter-free background to maximize the logo’s impact. Maintain the aspect ratio for consistent representation.
• Color Specifications: Use the exact red and black shades defined in the color palette for uniformity.
• Typography: Utilize the approved font for headlines and brand communication to maintain coherence.
• Tagline Placement: The tagline should always appear proportionate and in proximity to the main logo.
Key Takeaway
Strategic use of colors, bold symbolism, and cohesive design elements can elevate a brand’s identity, fostering customer recognition and loyalty. Rj’s Fried Chicken’s logo serves as a testament to the power of thoughtful branding in a competitive industry.
